Azeem Ibrahim says that not long ago, it was customary for any showbiz celebrity to have a manager or an agent who managed their public image. Statements were carefully derived and then issues to public, but that’s not the case anymore. Its Twitter world now! And the rules are: “there are no rules!”
Humor (mostly self-manufactured)
Celebrities use humor to keep things interesting, to get good publicity and make their profiles more interactive. We all remember Robert Downey Jr.’s Tweet about China using the same person for every sport. This sort of Tweeting is very common. Will Ferrel once showed us a magnificent way of remembering a password: “I changed my password to ‘incorrect’, So that whenever I forget, it will tell me, ‘Your password is incorrect.’”
Saying nice things about colleagues
This goes in every business, that when you have completed a project you show the common courtesy to thank everyone who worked with you. Celebrities also do this a lot. Almost every time a movie or a video is completed, you see Tweets like “It was amazing working with —, enjoyed every moment of it“ or something like “Just finished shooting last scene of — and I am going to miss working with these guys”.